Apparently I’m a Pessimist

My earlier post about the ‘stay of execution’ for Business 2.0 magazine sounds awfully pessimistic now that my co-conspirator Sebastien has just posted a rather more optimistic view of the saga surrounding the magazine and the Facebook group that may have saved it:

Did social media give Business 2.0 a reprieve? I believe so. I think social media (in this case Facebook, blogging and Techmeme) played an important role as an amplifier (see my chronology of events here). Thanks to everyone who joined the Facebook group and posted comments in the Wall. Thanks to every blogger and journalist out there who relayed the news. Without you, Business 2.0 would not be publishing its October issue. Thanks again!!!

I’m not quite as confident that we saved the magazine – if indeed it is saved at all. What we did do was show how, through social networking, a small group of people can shine an awfully bright spotlight on an issue and bring the media to bear on it.

I updated my previous post with this, but I’ll repeat here for those whose feed-readers have already devoured it:

I spoke to Business 2.0 Editor-In-Chief Josh Quittner this evening and asked him directly about the magazine’s short-term future. His reply:

We’re currently working on the October issue. As far as I know, we’ll be publishing it.

I sincerely hope that November and December, etc. will arrive in my mailbox as well – perhaps under new ownership?

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