17Apr/08Off
Canadian Twitter Traffic vs. Facebook
I read somewhere today (I'll track down a source) that Canadians supply only 4% of Twitter traffic compared to 40% in the US. My first question is whether or not that's just web, or also API/SMS. Either way, it surprises me because Canada is known now as a social media early-adopter given the explosive growth of Facebook.
Why the huge difference? Is there something special about Facebook that appeals to Canadians? Or is there something specific about Twitter that doesn't? Or did we just spend all of our social media capital in the Facebook boom?
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April 17th, 2008 - 21:37
These numbers seem to make sense – the population of the US is 10x that of Canada. Seems we’re right on par.
April 17th, 2008 - 23:42
Michael:
It’s not the huge difference between the Canadian and American Twitter numbers that surprises me… it’s that they’re proportional to our our populations, as you point out.
In the case of Facebook, the proportion of Canadian participation FAR outstrips that of Americans to the point of there being more Facebookers in Winnipeg than in San Francisco. (again no source – sorry)
That’s the difference I wonder about.
December 31st, 2008 - 21:43
In the case of Facebook, the proportion of Canadian participation FAR outstrips that of Americans to the point of there being more Facebookers in Winnipeg than in San Francisco. (again no source – sorry)
You couldn’t be more wrong. Your Canadian pride has outstripped your logic when contemplating this issue. There are 3 networks in the Bay Area of California, and SAN FRANCISCO, CA is the smallest of them. Unless you are actually in the city limits of SF, you are far more likely to be in the EAST BAY, CA network or especially the SILICON VALLEY, CA network. Overall, if you add up the three networks and divide by the total population, the Bay Area of California is far more represented on Facebook than is the singular WINNEPEG, MB network.
Overall, when looking at actual numbers and accounting for all possible networks in an area, Facebook seems more popular in major US regions than it is anywhere in Canada. The mistake you and others have made when looking at this is that Canadian networks seem to be much more spread out than the myriad of American networks that are often within 5 miles of each other.