Did the Web Save a Magazine?
Valleywag is reporting that Time Inc. has granted a "stay of execution" to the troubled but popular magazine that has attracted over 2000 supporters to my little Facebook group.
Business 2.0 Magazine is certainly not out of the woods yet as the reprieve is intended only to keep the magazine operating while Time assesses the many suitors that have come calling looking to buy the magazine.
It is difficult to know how much of an impact our little Facebook group had in this turn of events. The group was never intended to be an emotional appeal to save the magazine - rather, a window into the magazine's most loyal and influential readers and subscribers. I can only assume that it had some effect on those potential buyers though I can't take credit, obviously, for the buyers themselves. According to the original NYT article, Editor-in-Chief Josh Quittner had already been out actively shopping the magazine around.
It will be interesting indeed to watch as this story unfolds further... Who will buy it? Will it change? Can someone else do better?
UPDATE: I've spoken with Business 2.0 EIC Josh Quittner who would only say:
We're currently working on the October issue. As far as I know, we'll be publishing it.
Best news I've had all week. :)
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Colin Who?
I'm a digital communications executive specializing in community engagement, social marketing, and online identity management currently serving asthe Associate Secretary, Communications, at the national offices of The Presbyterian Church in Canada.
I can be found on LinkedIn and Twitter and Facebook.
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