Colin on Photography

During The Commute this morning I made reference to the fact that I was running political ads on Facebook that drove traffic to the "Yes, We Can" video (embedded below). After spending about thirty bucks, I’ve now turned them off and thought I’d share some of the data with you.

I ran a total of 5 different ad variations – with the final two running simultaneously for the bulk of it.  These two ads were identical with one targeted to New York and New Jersey (Clinton’s neighbourhood) and the other targeted to the rest of the Super Tuesday states. The 5 ads garnered just over 100,000 impressions and 59 clicks. Conversion rate works out to 0.06 with a 0.51 CPC and 0.28 CPM.  Notably (perhaps) the CTR was lower in the Clinton states.

I invite you to draw your own conclusions in the comments.

As promised, here’s the video that has the potential to change the world:

Related posts:

1. Social Networking and Politics 2.0
2. The Power of Friends – Facebook Ads Just Got Interesting
3. A Tweetup for Canada’s Technology Triangle

Tags: Barack Obama, Facebook, video, Yes We Can

This entry was posted on Monday, February 4th, 2008 at 4:46 pm and is filed under Social Media Stuff. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.