Back on November 11th, InsideFacebook.com posted an article titled “Facebook Ads Now More Powerful with ‘Friends of Connections’ Targeting”. This new feature of Facebook ads was one that I had just noticed that morning so it was serendipitous to come across this post later in the day. Below are a few excerpts of the post and I encourage you to give the full post a read.

Facebook has just launched a new way to draw more people to your Facebook Page or application, called “Friends of connections” targeting.

When this option is selected, friends of connections who see the ad will also see a message about which of their friends is connected to the advertiser. For example, if John is a fan of Chick-fil-A’s Page, and Chick-fil-A is running Facebook Ads with “friends of connections” targeting, John’s friend Debbie would see the text “John is a fan of Chick-fil-A” below the ad.

This feature should lead to increased conversion on Facebook Ads, because users will find the social context and implied endorsement more interesting. Facebook has previously allowed advertisers to enable this kind of context via “Social Ads” before, but this is the first time it has allowed advertisers to specifically target just friends of connections if they want to.

Go read the full article at InsideFacebook.com.

Related posts:

1. Facebook vs. LinkedIn (again)
2. The Power of Social Networks
3. Clarifying the Facebook Developer Platform