Posts Tagged ‘Business 2.0’

MESH08 Day One (part 3)

Monday, May 26th, 2008

The After-Party!

Yes, the evening of day one deserves it’s own post. Social Media Group (my employer, in case you’re new here) was very pleased to sponsor the major party of the conference on Wednesday night at Rockwood + Green.

Before that, however, I must mention the very nice social sponsored by – it was a great little networking event that allowed to unwind after a busy day.

The party itself was a smashing success and there a flickr set to prove it! My fave photo of the evening is this one of the host (Maggie) surrounded by the Mesh organizers.

A highlight of the evening for me was running into Erick Schonfeld, co-editor of TechCrunch. Our paths had crossed almost a year ago when Erick was an editor at Business 2.0 magazine and I led an ultimately unsuccessful fan-driven effort to save the magazine. It was great to meet Erick in person and chat with him about the experience from his perspective.

All in all, it was a great evening of socializing sandwiched between two days of great content.

Apparently I’m a Pessimist

Tuesday, July 31st, 2007

My earlier post about the ‘stay of execution’ for Business 2.0 magazine sounds awfully pessimistic now that my co-conspirator Sebastien has just posted a rather more optimistic view of the saga surrounding the magazine and the Facebook group that may have saved it:

Did social media give Business 2.0 a reprieve? I believe so. I think social media (in this case Facebook, blogging and Techmeme) played an important role as an amplifier (see my chronology of events here). Thanks to everyone who joined the Facebook group and posted comments in the Wall. Thanks to every blogger and journalist out there who relayed the news. Without you, Business 2.0 would not be publishing its October issue. Thanks again!!!

I’m not quite as confident that we saved the magazine – if indeed it is saved at all. What we did do was show how, through social networking, a small group of people can shine an awfully bright spotlight on an issue and bring the media to bear on it.

I updated my previous post with this, but I’ll repeat here for those whose feed-readers have already devoured it:

I spoke to Business 2.0 Editor-In-Chief Josh Quittner this evening and asked him directly about the magazine’s short-term future. His reply:

We’re currently working on the October issue. As far as I know, we’ll be publishing it.

I sincerely hope that November and December, etc. will arrive in my mailbox as well – perhaps under new ownership?

Did the Web Save a Magazine?

Tuesday, July 31st, 2007

business 2.0 magazine Valleywag is reporting that Time Inc. has granted a “stay of execution” to the troubled but popular magazine that has attracted over 2000 supporters to my little Facebook group.

Business 2.0 Magazine is certainly not out of the woods yet as the reprieve is intended only to keep the magazine operating while Time assesses the many suitors that have come calling looking to buy the magazine.

It is difficult to know how much of an impact our little Facebook group had in this turn of events. The group was never intended to be an emotional appeal to save the magazine – rather, a window into the magazine’s most loyal and influential readers and subscribers. I can only assume that it had some effect on those potential buyers though I can’t take credit, obviously, for the buyers themselves. According to the original NYT article, Editor-in-Chief Josh Quittner had already been out actively shopping the magazine around.

It will be interesting indeed to watch as this story unfolds further… Who will buy it? Will it change? Can someone else do better?

UPDATE: I’ve spoken with Business 2.0 EIC Josh Quittner who would only say:

We’re currently working on the October issue. As far as I know, we’ll be publishing it.

Best news I’ve had all week. :)

The Genesis of a Web Strategy Blog

Monday, July 23rd, 2007

It’s hard to know where to begin. The origins of this little corner of the web can be traced to so many disparate places that it makes the United Nations look homogenous.

The catalyst that sparked this blog’s creation, however, is crystal clear. A week ago, a Facebook status update came across my FB news-feed that kicked off a social media phenomenon that is still swirling around me. Sebastien chronicles the events that followed on his Praized blog and there’s no need to repeat them here and I’m still struggling to synthesize what it all means.

There is one aspect of this event, however, that affirms what I have believed for quite some time: Online social communities are like matter – they cannot be created nor destroyed.

But, you say, how do you explain the 1500+ folks who have joined your Facebook group? Aren’t they a social community that was created online? Nope. The Business 2.0 community is merely reflected online. Business 2.0 Editor-in-Chief Josh Quittner makes my point in the closing of his recent blog post on the subject of his magazine’s demise (and our efforts to save it),

We should have turned Business 2.0 into a real social network long ago. Who knew that, secretly, that it already was one.

It already was one. This is so key to understanding online social networking and social media. The Business 2.0 community has existed for as long as the magazine has – it has just never been represented online in quite the way it is now. This is true of almost all successful online communities – the ‘tie that binds’ is offline. Online social platforms like Facebook have simply taken down barriers to many-to-many communications in much the same way that email took down those same barriers for one-to-one communication a decade ago.

What have we learned?

LaSandra Brill, in her coverage of the ‘Save Business 2.0’ phenomenon, nailed it when she closed with the phrase,

…do you have a secret community that needs to be unleashed?

This is the question every brand manager, PR rep, marketer, NGO exec, social media consultant, etc. must ask themselves before they try to ‘create’ a community online. Chances are, the community is already there – unleash it!

BTW, if you want to read more about the ‘Save Business 2.0’ efforts, here’s a list of coverage: