Colin's Blog My thoughts on everything.

9Jan/100

It’s All In The Timing

phone_book
Creative Commons License photo credit: How can I recycle this

I was recently reminded of this little story and thought I'd share.

I was at a "local search" conference and one of the keynote speakers was the owner of an upstart yellow pages publisher that was taking a huge chunk of the market share in a major Metro.

In the Q&A, the guy was asked: How did you erode the incumbent's market-share so quickly?

His answer went something like this:

"Ma'am, what do you do with your old yellowpages book as soon as the new one shows up?"

Her answer was, predictably, "Get rid of it."

He continued: "Of course! Which is precisely why we publish our book three months after the other guys."

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19May/08Off

Conference Twitterati Unite!

Okay, the title's a little over the top, but the idea is this: We need a place to keep track of where all of our Twitterati are conferencing. Many of us will be at MESH this week, though others will be at ITEC, etc.

To solve this "who's where" conundrum, I create ConferenceTwits at PBWiki. Inspired by Chris Brogan's TwitterPacks project, I hope it's helpful and reduces the need for the "Are you going to XXX" and "Will you be at YYY" tweets.

The ConferenceTwits wiki is pretty bare right now, but I'm sure the community can change that in a hurry. Check it out, add yourself (or others) and offer feedback here on the blog.

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16May/08Off

Going to MESH? A wee survey…

With MESH Conference just around the corner - and SOLD OUT - I thought it might be interesting to try to capture some sense of who's coming. Please take a few minutes to fill out the survey - I'll post the results on Tuesday. Thanks!

Survey has ended - results soon

Survey powered by FormSpring

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29Apr/08Off

Mesh Conference Schedule Posted

The schedule for Mesh 2008 was posted this morning. I've been anxiously awaiting the opportunity to pencil in the presentations I want to attend... I'm such a geek. SMG is sponsoring the after-party on the 21st, which is very cool.

For now my Mesh schedule looks like this:

May 21
1:30 TBD
2:50 Digital Activism
4:10 Private vs. Public

May 22
1:30 Cultivating Community
2:50 Building a Brand on the Web
4:10 Workshop: Reputation Monitoring and Management

Which presentations will YOU be taking in at Mesh?

you are going right?

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Colin Who?

face I'm a digital communications executive specializing in community engagement, social marketing, and online identity management currently serving asthe Associate Secretary, Communications, at the national offices of The Presbyterian Church in Canada. I can be found on LinkedIn and Twitter and Facebook.

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