Posts Tagged ‘Internet Yellow Pages’

It’s All In The Timing

Saturday, January 9th, 2010
phone_book
Creative Commons License photo credit: How can I recycle this

I was recently reminded of this little story and thought I’d share.

I was at a “local search” conference and one of the keynote speakers was the owner of an upstart yellow pages publisher that was taking a huge chunk of the market share in a major Metro.

In the Q&A, the guy was asked: How did you erode the incumbent’s market-share so quickly?

His answer went something like this:

“Ma’am, what do you do with your old yellowpages book as soon as the new one shows up?”

Her answer was, predictably, “Get rid of it.”

He continued: “Of course! Which is precisely why we publish our book three months after the other guys.”

Is Google really the new Yellow Pages?!?

Wednesday, September 20th, 2006

Robert Scoble seems to think so, though given that I’m smack-dab in the middle of Kelsey’s DDC Conference, I suspect his statement will meet with some resistance.