During the Christmas holidays, I was largely offline. For two weeks I think I logged only a few hours actually looking at a computer screen – if you know me, you know that this is astonishing.
I wasn’t, however, disconnected from my online community. Twitter and Facebook (via SMS & mobile apps on my Blackberry) kept me in touch with what was going on in my social net. Around New Year’s, I resolved to make my resolution one that I could keep: “Twitter more, blog less.”
All would have been fine, if Sebastien Provencher hadn’t smacked me upside the head. He wrote a post a Friday that called me out (indirectly) for taking the easy way out. For being lazy.
Your blog is your home base. It should be the foundation upon which you build your online presence and your personal brand. Twitter is the devil. It tempts you to use it to share quick thoughts. It’s the easy (lazy?) way. You don’t have to sit down in front of your computer to think about your next blog post (it takes me between 30 and 60 minutes to write one), you just spew out bite-sized lines.
He was right, of course. Twitter has tremendous value for building a community – around yourself or your organization – but that doesn’t excuse you from attending to your primary communication tools.
I hereby resolve to blog more, both here and at BeingPresbyterian.ca.
There I said it – now can I stick to it?Pin It