Colin's Blog » Social Media Group

The Next Big Thing

Colin Carmichael — Mon, 22 Sep 2008 17:26:29 +0000

In my career, I mean.

It was announced today that I have been appointed to the position of Associate Secretary for Communication and Resource Production at the Presbyterian Church in Canada. I will be responsible for all communications activities within the denomination. I’m especially looking forward to injecting some social media goodness into the organization.

I’m excited at this opportunity to bring my career and my faith together and am grateful to the search committee for recommending my appointment.

This change means, of course, that I will be be leaving my colleagues and friends at Social Media Group who have provided a fantastic environment to develop an understanding of our ever-changing world of social media. Thank you so much to Maggie and the gang for the experience.

By the way, if anyone has any churchy social media case studies lying around, I’m all ears!

Re-thinking things…

Colin Carmichael — Mon, 09 Jun 2008 15:03:52 +0000

I wrote a post over at SocialMediaGroup.ca linking the Mesh Conference with Professor Michael Wesch‘s “The Machine is Us/ing Us” video around the theme of “re-thinking everything.”

I’ve included Prof. Wesch’s video below – but I encourage you to go read the post. ;)

Debating the Benefits of Twitter

Colin Carmichael — Tue, 25 Mar 2008 18:46:01 +0000

I left on comment on Maggie’s recent Twitter post (in reply to Phil Barrett’s comment) that I thought was worth repeating here, along with Phil’s comment…

Phil Barrett: From what i gather, you need to be sending several “tweets” a day to build a following and get the true potential benefit from Twitter.
I physically don’t have enough time during the day to do this…even with the mobile enabled option. I’ve also blogged about this on my site – twitter dee, twitter dumb?
http://www.burningthebacon.com/2008/03/07/still-twitter-dee-twitter-dumb/

Me: I suppose it depends on how you define “benefit”. Strictly as a distrobution channel, yes, there is a critical mass of followers required to be effective. But Twitter is about participation in a group conversation. Online and offline, conversation is best when done more with your ears than your mouth. I Tweet when I am moved to by the conversation that surrounds me. I would get just as much benefit out of Twitter with 1 follower as I would with 1000. What’s far more important is who I’m following and what they’re saying.

update: The comments I’m referring to have mysteriously disappeared from the SMG site – we’re trying to figure waht happened… good thing I decided to quote them here!