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Posts Tagged ‘social networks’

Introducing Subscribe: Facebook changes the game again…

Wednesday, September 14th, 2011

It’s a big week for Facebook. With their annual developer conference coming up, they’ve rolled out a few new features including “Smart Friend Lists” which I hadn’t even had a chance to write about here before today’s HUGE news: you can now subscribe to a personal profile’s public updates without having to friend them.

Here’s how it works. As you browse around the site, you’ll notice that some users have a button at the top of their profile that says ‘Subscribe’. Click it, and you’ll start seeing that user’s status updates in your News Feed, just as if you were their Facebook friend. But there’s a big difference: unlike normal Facebook friends, the people you subscribe to don’t have to approve your subscription request, and there’s no limit on how many people can subscribe to any given user.

Of course, Facebook has offered a similar feature called Pages for years now, which was meant for nearly the same thing (you’ll find that many journalists and politicians have already created Facebook Pages… because that’s what Facebook told them to do). The difference here, Facebook says, is that users no longer have to maintain two separate entities; they can just use the site’s sharing settings to decide which content they want to share very broadly, and what will only be shared with friends.

via Facebook Launches Twitter-Like ‘Subscriptions’, Lets You Share With Unlimited Users | TechCrunch.

(more…)

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How Facebook Pages really work…

Wednesday, August 24th, 2011

This blog post nails the major misconception about Facebook pages for brands and organizations:

Unless someone has actively interacted with your page, they won’t receive your updates. Many brands launch a Facebook contest to boost their fan count, assuming that their future updates are now reaching the thousands or millions of people who clicked “like”. But that’s not how Facebook works.

Unless a fan actively participates in a brand’s Facebook Page and their activity on the Page has been continuous, the brand’s status updates will cease appearing in the fan’s Facebook stream.

via Can Facebook Work For Brands? | Market Sentinel.

 

 

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Social Networking and Politics 2.0

Monday, April 14th, 2008

In the video below, Democratic Presidential front-runner Barack Obama talks about social networking and its impact on his campaign at a private function in Silicon Valley. In particular, he mentions the ability to create organizations in Idaho and Kansas throught the online social nets before the campaign apparatus was involved. He also muses that these technology-enabled grass-roots movements have reduced the impact of high-profile endorsements and dogmatic special interest groups.

Most interesting, however, was his mention the potential to apply “these same principles” to government.

More details about the event at zenvalley.com.

(via Geoff Livingston)

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